Hi, My Name Is...
Amethyst! I am a graduate of Central Michigan University, where I received a Bachelor of Science in Integrative Public Relations, multimedia design, and digital marketing.
As an agency-experienced digital marketing strategist, my expertise includes developing and implementing multi-platform, digital-first strategies for various clients such as non-profit organizations, down-ballot political candidates, consumer packaged goods (CPG) companies, real estate agencies, and community theatre. These strategies include researching and interpreting audience data, budget-conscious digital advertising campaigns, and overseeing content management systems.
Additionally my experience includes collaborating with creative directors to develop creative assets for digital ad campaigns, social media content, email marketing, and print media. Overseeing Google and social media ad campaigns, I effectively reach paid media goals while adhereing to budgetary guidelines.
With extensive experience in social media marketing and content creation, my strategic approach is informed by audience research and accomplished with creativity and quality.
I look forward to the opportunity to discuss our collaboration.
Work Experience
2022 - present
2022
2020 - 2022
2020
2020
2019
2018
Member Driven Technologies
Senior Marketing & Communications Specialist
• Direct and execute digital marketing strategies, including content for the company website, emails,
biogs, client portal, and social media, from concept to completion
• Develop and oversee the creation of social campaign ideas, strategies, playbooks, and activations
• Manage the development and execution of promotional marketing strategies for events, awards, products, services, and content in alignment with departmental and company goals
• Guide the development of KPls, synthesize campaign performance data, and provide insights for campaigns, reporting findings to the VP of Marketing and Communications for executive review
• Design and communicate project plans with cross departmental teams and external agency partners to meet deadlines
• Create data-driven marketing briefs, communicating value proposition and promotional assets including copy and creative for web, email, social, and print
• Manage cross-channel campaigns from ideation through execution, managing timelines, creative proposals, messaging, and interdepartmental approvals
• Leverage performance-based insights to drive marketing plan improvements across channels, creative, copy, etc.
• Assists in the research, analysis, and development of appropriate marketing and advertising collateral including advertisements, product sheets, feature/benefit sheets, and brochures
Turnkey Merchandise Programs, L.L.C.
Digital Marketing Strategist
• Planned and executed web, SEO/SEM, database marketing, email. social media, and display advertising campaigns
• Measured and reported performance of all digital marketing campaigns and assessed against goals (ROI and KPls)
• Identified trends and insights and optimized strategy based on insights
• Collaborated with internal teams to create landing pages and optimize user experience
• Collaborated with agencies and other vendor partners
The Guerrilla Politic
Social + Digital Media Strategist
• Collaborated with account management. field strategy, and creative teams to develop and implement integrated social media campaigns
• Developed multi-platform communication strategies aligned with client goals and objectives
• Developed campaign and brand management toolkits
• Analyzed social data for reporting and insights, and optimized strategy based on results
• Mentored junior social media associate
• Created promotional event graphics
• Managed client Facebook and Google Ad campaigns from start to finish
• Curated and scheduled customized social media calendars
Amani Johnson for Southfield School Board
Campaign Manager
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Directed communication, social media, email marketing, and event management teams
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Curated endorsement, event, and promotional graphics
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Customized and implemented social media strategy and calendar
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Managed volunteer and fundraising campaigns
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Reviewed and approved written language for endorsement graphics, email marketing, and social media posts
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Cultivated and maintained positive media relations
Best Forevers: A Podcast for Kindred Spirits
Digital Marketing Manager
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Managed cross-platform social media content
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Envisioned and executed promotional and monthly challenge graphics
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Utilized social media management platforms for future content
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Analyzed and increased reach and engagement
Central Michigan University | Office of Student Success
Social Media Coordinator
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Researched and composed a social media audit
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Created social media contests
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Promoted OSS and other campus events
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Led promotional strategy for campus initiatives and student support services
Central Michigan University:
Student Activities and Involvement
Siblings Weekend Public Relations Coordinator
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Developed social media graphics
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Curated promotional material
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Promoted activities during the weekend
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Photographed various events and activities
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Managed Twitter, Instagram, and Snapchat